Growth accelerator for startups & scaleups
Download: template Value Proposition (PowerPoint) (color)
Download: template Value Proposition (PowerPoint) (black and white)
The Value Proposition describes the added value of the proposition that you want to offer to a certain customer group to solve an existing problem of this customer group. You use the Value Proposition when validating the Proposition with the customer group. The Value Proposition contains assumptions and it is important to validate or falsify them. With this you learn validated. You use the Value Proposition until you have fully established that the proposition solves the customer's problem (or that you have to conclude that you cannot make a proposition).