Growth accelerator for startups & scaleups

A SWOT Analysis supports you in determining the strategy of your company by focussing on 4 elements: Strengths, Weaknessess, Opportunities and Threats.

 

The SWOT Analysis is easy to use and concise. Of course internal - and external analysis is required to fill in the four quadrants properly.

 

I recommend you to fill in the SWOT Analysis with your Executive Team. Both the results and the shared process to determine the results are important. 

Strengths:

What is the company good at? Why select customers your company? What goes smoothly?

Opportunities:

What opportunies arise from external developments?

Weaknesses:

What are we not good at? What skills does our company lack? What needs improvement? 

Threats:

What threats arise from external developments? What makes us run out of business if we do not respond?

Follow on activities:

Determine what changes to make in your vision, mission and strategy

1. Adapt your Business Plan and/or Roadmap

2. Assign Owners to the activities

3. Determine when to do the next SWOT Analysis

4. Measure impact in your KPI's

SWOT

Strengths

Weaknesses:

Opportunities:

Threats: