Your idea is probably unique, but at the same time many follow the same path to realize a successful business. Depending on the idea, you choose the way that suits you. The growth accelerator helps you plan the route and offers building blocks and tips. This makes you go faster. Speed is crucial because there is only a limited time in the market where you can successfully launch your idea and you have to be ahead of your competitors. You cannot afford to invent a lot yourself, then you go too slow.
Red Harbour offers individual support. This has a number of advantages:
Velocity: you can decide for yourself when you want to start and at what pace you work. This allows you to address subjects when they arise or are expected. This is the most effective and gives you the highest speed. This is different from incubators that follow a fixed program and schedule.
Subject: you determine the subjects yourself. This allows you to address topics that are relevant to you. You skip topics that are not relevant to you.
Confidentiality: the confidentiality of your idea is protected better. This can be crucial if you want to keep your idea secret to your competitors.
The Red Harbour Growth Accelerator consists of 4 main streams:
1. LEAN Startup
3. Company development
4. The Entrepreneur
The basis of the Growth Accelerator is LEAN Startup. LEAN Startup was developed by Eric Ries and is the de facto standard method for the development of startups. LEAN Startup works in a short cycle and runs from idea, fully understanding the customer, creating a Minimal Viable Product (MVP) to actually making profitable sales. Detailed information about LEAN Startup can be found here ...
Obtaining additional capital is often one of the major hurdles to take. For this reason financing is included in a separate stream. Here you can read more about obtaining capital from a bank or an investor.
This stream covers the business functions that exist in every company, such as finance, HR, IT, Service & Support, Marketing & Sales. For startups this takes place in an innovative way. Many entrepreneurs have a personal focus on the customer and the product and less interest in these business functions. Of course, the entrepreneur cannot avoid setting up these functions properly. After all, they are a precondition for good business operations, but above all it is important to set them up properly before upscaling (scale-up) takes place. You can find more information here.
This stream covers the personal development of the entrepreneur. What are the personal motives for being an entrepreneur? What personal qualities does the entrepreneur have? How does the entrepreneur develop himself/herself? Red Harbour uses the "seven coins model" as a guideline for the profile and development of the entrepreneur. Read more.