Growth accelerator for startups & scaleups

Design Thinking

- Interviews

- Shadowing

- Seek to understand

- Non-judgmental

- Personas

- Role Objectives

- Decisions

- Challenges

- Pain Points

- Share ideas

- All ideas  worthy

- Diverge and Converge

- "Yes and" thinking

- Prioritize

- Mockups

- Storyboards

- Keep it simple

- Fail fast

- Iterate quickly

- Understand impediments

- What works?

- Role play

- Iterate quickly

Purpose: Try to understand the people you design the product for.

Gather information. Perform user interviews. Create Personas

Questions to aks: who are we making this for? What's their problem? What do these people do?

Purpose: create potential solutions that solve the problems.

Brainstorm. Use post-its

Purpose: generate ideas that solve the problem

Create as much as possible solutions that may fix the problem. Consequently determine the most promising solutions. Brainstorm. Use post-its.

Purpose: make prototypes of possible solutions.

Use story boards, paper forms, prototypes, ...

Purpose: validate the ideas.

Use the protytypes with the target audience and learn from it.

Design Thinking is a filosophy and a set of tools for complex problem solving. Design Thinking works when there are no conclusive solutions. It helps you to get to the heart of an issue as quickly as possible with few resources. It also takes guts to show that you don't know.

5 characteristics of Design Thinking

1. Empathy: being able to see the world from different perspectives.

2. Integral thinking by being able to connect creativity with logic.

3. Optimism, in the sense that there is always a solution to a problem.

4. Experimentation that goes beyond incremental innovation.

5. Cooperation with other disciplines.


try to understand the people you design the product for.


create potential solutions that solve the problems.


generate ideas that solve the problem


make prototypes of possible solutions.


validate the ideas.

Design Thinking has five phases:

Iterate often! Both within a phase and by returning to a previous phase. Validate continously with the customer if you're on the right track.

Activities per phase:

what is  design thinking empathize startup startups scaleup scaleups  how does work diverge and converge