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Red Harbour Safe Haven for Startups

Growth accelerator for startups & scaleups

What if you're not ready?

If you apply LEAN Startup:

Don't worry and continue with product- and market validation. If you don't know whether you can make a business out of it don't bother about writing a Business Plan. Continue reading this page, because it gives direction for setting up your business. 


If you don't know it all:

Start writing and define actions for the open questions. This sets your focus and makes you move faster. If you share your Business Plan don't be afraid of having unanswered questions. Show you know what you don't know and define your actions to get these question answered.

Business Plan tip from Red Harbour

Business Plan

First fill in the Business Model Canvas (BMC).

The Business Plan justifies the plans for your business. What's your mission and vision? Who are the customers? What products do you sell them? What's the position of the company in the market? What makes the company unique? What are the ambitions? What are the opportunities and challenges? How do you get there? What are the predicted profitability and costs? Red Harbour can support you in writing your business plan and obtaining financing from a bank, crowd funding or investor/angel. The business plan template can be found at the bottom of this page.

Business Plan tip from Red Harbour

Fill in Personas

What's in the Business Plan?

1. Your Mission and Vision

What drives you to have this business? See <work out> about writing your mission and vision statement.


2. You and/or the Executive Team

Are you an entrepreneur? What's your background? What's your experience? What are your talents?

Entrepreneurship is more about the ability to respond to change than knowing in advance what to do. Maybe you have the right talents and character for being a entrepreneur, but are not/don't feel ready for it. In this case you find yourself among many people who learn by doing. So go for it and ensure you organise a proper enviroment for yourself for learning to become a succesful entrepreneur. Take some risk, but don't overdo it. Take care! 


3. Value for the Customer

People and business buy goods or services, because it gives them value they want to pay for. This may be a financial value, but also happiness, a feeling of belonging or recognition. Emphatise and talk with your customers about your offering and test/validate what they buy and are willing to pay for it. Adapt and improve your offering based on customer feedback! 


4. Market

Describe the market and the customer segments. What types of customers do you have? How much are they willing to pay? What are your Unique Selling Points (USPs). Who are your competitors?