Growth accelerator for startups & scaleups

Customer Segments

What type of customers buy your Value proposition? Use Personas to work them out in more detail.

Download: template Business Model Canvas (PowerPoint)

Business Model Canvas (BMC)

Cost Structure

What costs are fixed and whats are flexible. What cost elements are expensive. Can you reduce costs by scaling up?

Key Resources

What are the most important personel and equipment you reuire to create your Value Proposition?

Customer Relationships

How do you communicate with your customers. Do you meet with them in person or do you only communicate through your website or mail. Do some customer groups get more or less attention?


The channels of marketing and sales.

Revenue Streams

What are the financial revenues? Any non-fiancial revenues?

Key Partners

Who are the most important partner who contribute to the value proposition?

Key Activities

What are the most important activities to make the value proposition?

The Business Model Canvas (BMC) is a summary Business Plan.

The Value Proposition is the key element of the BMC.

The left side (blue headers) focusses on the internal organisation.

The right side (grey headers) focusses on the customer

Value Proposition
What value do you deliver to your customers? Why are they willing to pay for your proposition? What problem does your proposition solve?